Search Engine Journal

Search Marketing Advice, News, and Tutorials

Advertisers can now add competitive metrics, also known as "share of voice" metrics, to in-line performance views.

The post Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern appeared first on Search Engine Journal.

Author: Matt Southern
Posted: June 27, 2017, 9:58 pm

Google has been fined $2.7 billion for giving an "illegal advantage" to its own services in search results.

The post Google Fined $2.7 Billion by the EU for “Abusing Search Engine Dominance” by @MattGSouthern appeared first on Search Engine Journal.

Author: Matt Southern
Posted: June 27, 2017, 9:51 pm

Google's Gary Illyes recently shared some advice on how to prepare for the impending mobile-first index.

The post Google’s Advice on Preparing for the Mobile-First Index by @MattGSouthern appeared first on Search Engine Journal.

Author: Matt Southern
Posted: June 27, 2017, 9:20 pm

Here are seven types of authoritative content that are engaging and will help you build a following.

The post 7 Ways to Create Authoritative Content (Even if You’re Just Starting Out) by @WebDevEtc appeared first on Search Engine Journal.

Author: Brian Lang
Posted: June 27, 2017, 12:30 pm

Here are three ways you can use Google Analytics to understand what people do when they land on your website.

The post How to Understand User Behavior With Google Analytics by @MarshWebStudio appeared first on Search Engine Journal.

Author: Treva Marshall
Posted: June 27, 2017, 11:30 am

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